AAX approved for TAG Registry, signaling commitment to a better advertising ecosystem

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New York City, April 25th 2019: The Acceptable Ads Exchange (AAX), is joining the Trustworthy Accountability Group (TAG). Acceptable Ads Exchange (AAX) is now "verified by TAG," and is approved for listing in the TAG Registry of known and trusted players in the digital advertising ecosystem.

TAG, which was formed in 2015 by the American Association of Advertising Agencies (4A’s), the Association of National Advertisers (ANA), and the Interactive Advertising Bureau (IAB), is a cross-industry accountability program, established to promote transparency and fight against fraudulent traffic, malware, and internet piracy across the online advertising vertical.

TAG-registered companies have been verified as legitimate participants in the digital advertising industry through a proprietary background check and review process. Additionally, they receive a TAG-ID, a unique identifier which enables them to identify themselves as registrars in the TAG registry, augmenting their standing and reputation.

"AAX understands that credibility and trust are essential for maintaining a secure, efficient, and sustainable online advertising ecosystem," said Frederick Leuschner, AAX’s CEO. “Our TAG membership will provide our customers with further assurance that they are working with a reliable and trustworthy partner. At AAX, we will continue to strive to enhance our brand safety and fraud protection measures, and TAG’s membership is an important milestone for us.

About AAX

The Acceptable Ads Exchange (AAX) allows publishers, advertisers and users to benefit from a healthy, respectful and human adtech ecosystem. It is a programmatic marketplace that acts as a bridge between the needs of the publisher, the marketer and the wishes of the user, and provide publishers and advertisers a unique access to a segment of young, highly educated and high-income visitors.


For more information, please contact:

Amir MILLO GROSS, Business Operations Manager
amir@aax.media

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