The Acceptable Ads Exchange (AAX) allows publishers, advertisers and users to benefit from a healthy, respectful and human ecosystem. It is a programmatic marketplace that acts as a bridge between the needs of the publisher, the marketer and the wishes of the user.
AAX connects buyers and sellers of Acceptable Ads - ads that respect user experience and that a consenting base of 150 million users are willing to see.
Acceptable Ads allow publishers to monetize in an engaging and value-adding format. This allows advertisers to reach a premium, tech-savvy audience. Estimated at 11% of the global internet population, this demographic is unreachable with ad exchanges that don’t support Acceptable Ads.
Surveys show the vast majority of ad-blocking users want to block obnoxious ads, not all ads
Acceptable Ads allow publishers, networks and advertisers to generate more viable revenue sources. This keeps online content free while providing a more positive user experience.