The AAX team attended the Digiday Publishing Summit in Key Biscayne Florida with a particular mission: instead of talking about AAX, we wanted to take a step back and discuss the Acceptable Ads initiative.
AAX, the Acceptable Ads Exchange, today announced the launch of Blockmeter. Blockmeter is a free tool that enables publishers to measure the potential revenue lift they could generate from displaying Acceptable Ads to the segment of their audience that is willing to see them.
The Acceptable Ads Exchange (AAX), is joining the Trustworthy Accountability Group (TAG). Acceptable Ads Exchange (AAX) is now “verified by TAG,” and is approved for listing in the TAG Registry of known and trusted players in the digital advertising ecosystem.