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Industry Roundup: May 2019

In Industry roundups by Amir MILLO GROSS

According to an eMarketer forecast, next year for the first time, ad-spending on private marketplaces will surpass spending on open exchanges.
The eMarketer reviews the current state of header bidding, including the adoption of header bidding among US HBIX domains, the share of desktop and mobile header bidding impressions, US programmatic display ad spending and more.

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Industry Roundup: April 2019

In Industry roundups by Amir MILLO GROSSLeave a Comment

MediaPost reports of a new form of malvertising that only impacts ads served via programmatic exchanges; the overwhelming majority of attacks occurr on mobile devices. eMarketer podcast covers how payments are performed in the programmatic display world.

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Industry Roundup: March 2019

In Industry roundups by Amir MILLO GROSSLeave a Comment

According to a recent eMarketer article, 2019 is expected to a “milestone year” in global advertising, as two momentous events will take place through the course of it: firstly, for the first time, spending on digital advertising in the US will surpass spending on traditional advertising (approximately 129 billion USD to 109 billion USD), and secondly, another first, the collective market share of the online duopoly is expected to shrink, mostly due to Amazon’s rapidly growing US advertising business.