The issues to be solved include: Identity, data, and privacy; Brand safety and ad fraud; Ad experience and measurement; Programmatic effectiveness.
53% of ad blocking users use the term “decision-maker” to summarize their job description…and 54.9% use the term “senior decision-maker.”
Our study “10 Things You Didn’t Know About Ad Blocking Users,” gleaned from consulting the data treasure trove at the GlobalWebIndex (GWI), touches upon all of these and more—you can check out the study, which is available for free download.
If you’re curious about ad blocking users and how they’re shaping the future of the ad ecosystem, check out our free report, titled “10 Things You Didn’t Know About Ad Blocking Users.”
Since ad blockers are younger, more fluent when it comes to technology, and more comprehensive in their understanding of data collection and usage, it stands to reason that they would be less nervous about privacy issues.
The statements that ad blocking users feel best describe their priorities highlight some of ad blocking users most prominent character traits: social awareness, ecological-mindedness, a desire for self improvement, and a need to keep up with social and technological changes.
Ad blocking users like endorphins. They prefer running or jogging. They’re also fans of non-gym exercise, a category that encompasses everything from Frisbee golf to parkour
Ad blocking users feel the need for speed. They’re fans of motorsports in general but, when asked what sports they following and regularly watch, 19% of ad blocking users named Formula 1 and 11.4% of ad blocking users brought up MotorGP. These proved more popular than competitors like NASCAR or IndyCar.
According to our findings, ad blocking users—the 47% of global users who have an ad blocker installed on their device—are tea lovers first and foremost. This is followed by coffee as the second most consumed beverage.
As urban areas grow, it seems they’re not just attracting “prime-age” workers, but also ad blocking users—the demographic we at AAX are so preoccupied with.
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