If you’re curious about ad blocking users and how they’re shaping the future of the ad ecosystem, check out our free report, titled “10 Things You Didn’t Know About Ad Blocking Users.”
Since ad blockers are younger, more fluent when it comes to technology, and more comprehensive in their understanding of data collection and usage, it stands to reason that they would be less nervous about privacy issues.
The statements that ad blocking users feel best describe their priorities highlight some of ad blocking users most prominent character traits: social awareness, ecological-mindedness, a desire for self improvement, and a need to keep up with social and technological changes.
Ad blocking users like endorphins. They prefer running or jogging. They’re also fans of non-gym exercise, a category that encompasses everything from Frisbee golf to parkour
Ad blocking users feel the need for speed. They’re fans of motorsports in general but, when asked what sports they following and regularly watch, 19% of ad blocking users named Formula 1 and 11.4% of ad blocking users brought up MotorGP. These proved more popular than competitors like NASCAR or IndyCar.
According to our findings, ad blocking users—the 47% of global users who have an ad blocker installed on their device—are tea lovers first and foremost. This is followed by coffee as the second most consumed beverage.
As urban areas grow, it seems they’re not just attracting “prime-age” workers, but also ad blocking users—the demographic we at AAX are so preoccupied with.
How do ad blocking users feel about pets? Strongly. They love them. In fact, 75% of ad blocking users share their home with at least one furry, feathery, or scaly family member.
An understandable fear is that ad blockers stand in the way of brand discovery, and that users who have elected to put a barrier between themselves and the world of advertising will never experience the understanding of what he or she wants. But luckily that fear is unfounded.
We decided to consult the mass trove of data that GlobalWebIndex (GWI) keeps about internet behavior in order to tease out some of the particularities of the group. We took our findings and compiled “10 Things You Didn’t Know About Ad Blocking Users,” a study that peers into everything from the reason for ad block use (which is what you’re about to read about) to preferences for pets and real estate.
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