Industry Roundup: April 2019

Markets

Following the filing of a new suit against eyeo by Axel Springer (the fourth one so far, based on copyright infringement grounds), Digiday published a short review of the contentious relationship between the two companies
MediaPost reports of a new form of malvertising that only impacts ads served via programmatic exchanges; the overwhelming majority of attacks occurr on mobile devices
eMarketer podcast covers how payments are performed in the programmatic display world
Digiday article suggests that Sizmek filing for chapter 11 is only a symptom of underlying issues within the Adtech industry as a whole: unsustainable debt levels, the duress on third-party cookies, lengthy payment terms and more

Technology

Following adoption of its ads.txt initiative, IAB released a new specification (Sellers.json), this time with the intention of raising levels of trust among ad buyers in the middlemen involved in the selling and reselling of impressions. Digiday issued a short report on the tool.

Supply

Demand

Digiday reports an interesting trend in the buy-side of the programmatic advertising ecosystem, as advertisers are striving to close the gap between demand and supply and procure advertising inventory directly from publishers

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25 Nov 2022

We found that, rather than being red or blue, ad filterers are…purple. This dynamic demographic doesn’t fit neatly into the Democrat or Republican box.

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Otilia Otlacan, AAX VP of Business Operations, flew to Lisbon to, as she puts it, “take the pulse.”

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23 Nov 2022

When it comes to ad filterers, these free-thinkers love creativity, adventure, and keeping an open mind.

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