AAX offers several benefits for publishers.

  • Make your untapped audience available to premium brands.

    Join AAX to increase your revenue.

  • Leverage direct advertiser relationships.

    Execute your direct sold campaigns as long as the creative fits AAX criteria.

  • Offer a positive user experience

    to ad-blocking readers with engaging, noninvasive ads.

  • A 100% transparent marketplace

    with no hidden fees.

  • Monetize your ad-blocking audience.

    An estimated 11% of the global internet population uses an ad blocker. The insight from these users helped design the Acceptable Ads criteria.

  • AAX is a viable way to monetize premium content,

    without disrupting user experience. It allows you to serve ads without antagonizing your audience.

  • Easy to implement.

    AAX supports RTB, Acceptable Ads fallbacks, and direct advertisement. Avoid sub-optimal integrations and questionable demand.

  • Zero maintenance.

    Automatically check for Acceptable Ads compliance. Set up an Acceptable Ads fallback system with ease.

  • Peace of mind.

    With Acceptable Ads you can be sure your ads are served. No more cat-and-mouse games with ad-blocking users.