When it comes to strengthening the ad ecosystem, there's one group of individuals that makes all the difference.
We're talking about ad blocking users, defined by the GlobalWebIndex (GWI) as those people who have an ad blocker installed on their device.This is a demographic that leads the pack in terms of early adoption, curiosity, and digital fluency.
The AAX team combed through the treasure trove of data that the GWI keeps on internet behavior, looking to discover what makes the ad blocking demographic so special.
And we learned a lot. Enough to build into a comprehensive report that covers everything from ad blocking users’ privacy concerns to brand discovery to favorite beverage.
If you're curious about ad blocking users and how they're shaping the future of the ad ecosystem, check out our free report, titled “10 Things You Didn’t Know About Ad Blocking Users.”